What Makes A Video “Viral?”

Viral videos have made a lot of individuals and groups (businesses included) famous all over the world for years. Is there really a secret to creating a million-view worthy clip, though? There isn’t a definite one, but there surely are a few characteristics almost all viral videos possess.

Short but memorable – People’s attention spans are getting shorter and shorter, as evidenced by a survey published in the New York Times which states that more than 19 percent of people leave a video merely 10 seconds in. In stark contrast, viral videos counteract this trend by keeping a relatively short clip ultra-memorable by putting everything interesting at the forefront. If you’re aiming to create a viral video, never save the best for last.

Evokes emotion – Take the case of South Korean musician Psy, whose video Gangnam Style has garnered a mammoth 2 billion views already. What does his video have to garner that much following? It’s pretty simple: Psy’s seemingly awkward dance moves and the hilarious video themes—it elicited happiness. It also works like this: if someone told you an extremely funny joke, you’re highly likely to share it with others.

Promotes action – A call to action is the most explicit way for a video to go viral, whether conveyed directly or not. A perfect example would be the famed “Ice Bucket Challenge” wherein a participant “nominates” the challenge’s next takers. The result is an almost endless chain.


Basic Camera Angles Used in Video Production

The lengthiest phase of video production is the production or recording phase. If you are hiring a video production company to help you shoot a video, then you should familiarize yourself with the basics like camera angles.


Eye Level

This camera angle is the one most commonly used, especially in corporate videos. A camera is pointed straight and at eye level of the subject. However, eye level shots would need to be adjusted to the height of the subject, the size of the location, and the objects that can affect the shot. Using this angle implies a sense of neutrality commonly seen in news broadcasts.

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